Blood donation campaign to benefit young thalassaemia patients

August 28th, 2014

Young patients from Dubai’s Thalassaemia Centre were recipients of 230 liters of blood as part of Empower’s annual donation campaign.

Now in its 7th edition, the blood donation initiative was held in collaboration with Dubai Municipality, Environmental Centre for Arab Towns, Dubai Blood Donation Centre, Dubai Health Authority and The Arab Towns Organisation.

Over 300 volunteers from Empower, employees from supporting entities, contractors and consultants donated blood to benefit children with thalassaemia, a genetic condition that affects red blood cells. 

Children from the Thalassaemia Centre also enjoyed a day of activities as part of the campaign, which included performances from a magician, clown and a raffle draw at Empower’s headquarters in Al Hudaiba Awards building.

“People with serious cases of thalassaemia are dependent on routine blood transfusions, so hosting a blood donation drive not only benefit patients, but also educates the public by raising awareness of this condition,” said Ahmad Bin Shafar, Chief Executive Officer, Empower.

“Over the last seven years, we have come into contact with many bright, engaging and young thalassaemia patients, so we feel that it is our duty to make this small, but significant contribution.”

Thalassaemia patients have lower haemoglobin levels than average, and can develop bone deformities, have low immunity levels or suffer from cardiovascular illnesses.
“Globally, there is a serious shortage of voluntary blood donations, which is a serious concern for all organisations that deal with issues related to public health. Hosting an event where people can not only donate blood, but interact with thalassemia patients is a good way to educate people about this disorder and also instil a spirit of volunteerism with the general public,” said Hussain Al  Fardan, Director, Environmental Centre for Arab Towns.

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