Empower's Summer Campaign yields huge savings in consumption
October 12th, 2015
Almost 4 months of ‘Set to 24°C and Save’ campaign saw19.2% savings compared to last year
Emirates Central Cooling Systems Corporation (Empower) has concluded its emirate-wide summer campaign ‘Set to 24°C and Save’ with major savings in 4 months (from June – September).
The campaign led to savings of 19.2% in district cooling (DC) consumption compared to the same period last year. The core of the campaign was tips on reducing cooling consumption, including setting the room temperatureto 24°C.
Although Empower held a similar campaign last year, the community engagement was higher this year, as the company took its conservation messages to larger numbers of real-estate projects. Moreover, the green campaigns of Empower and the continuous pitching of rational use of DC services encouraged more people to respond to the campaign.
According to HE Ahmad Bin Shafar, Chief Executive Officer of Empower, the summer campaign hasreflected on bills of the customers in campaign areas. “We want to spread a culture of conservation among customers and reduce their bills at the same time. The results were very impressive this year, as reflected in reduction of 16.4% in June, 18.9% in July, 19.6%in August, and 21.9%in September.”
“This campaign is in line with the Government of Dubai’s initiatives toward sustainability of resources. Having 70% of the market share of DC in Dubai, our conservation initiatives can contribute to the government’s policy significantly,” added Bin Shafar.
The ‘Set to 24°C and Save’campaign mainly targeted Empower customers in Jumeirah Beach Residence (JBR), Jumeirah Lake Towers (JLT), Business Bay area, and International Media Production Zone (IMPZ).Leveraging on low-usage during winter months, Empower has developed systems to ensure a consistent service, irrespective of time of day or intensity of temperature.
“District Cooling is a system inherent with green philosophies, and now we are transforming our remaining operations to become greenerat all levels of production and consumption of DC. We are delighted with the results this year and will continue to provide reliable and green services across our service areas,” concluded Bin Shafar.
Empower currently operates more than 1 Million RT, providing environmentally responsible district cooling services to large-scale real estate developments,such as Jumeirah Group, Business Bay, Jumeirah Beach Residence, Dubai International Financial Centre, Palm Jumeirah, Jumeirah Lake Towers, Ibn Battuta Mall, Discovery Gardens, Dubai Healthcare City, Dubai World Trade Centre Residences and Dubai Design District, among others.